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FIRA USA 2023 Establishes Itself As Must-Attend Event for North American Agricultural Robotics Industry

Wed October 11, 2023
Global Ag Tech Initiative

FIRA USA, held Sept. 19 to 21 in Salinas, Calif., welcomed more than 1,700 participants from 40 U.S. states and 30-plus countries. The event doubled its attendance figures compared to last year.

With more than 35 robots and autonomous solutions showcased and 20 in-field demos, farmers, start-ups, OEMs, scientists and investors made great connections to build together the future of farming.

FIRA USA has become the event to learn about the state of the ag robotics industry. The show featured 10 main panel discussions and more than 50 panelists discussing various topics, such as career pathways, regulation and safety, ROI of AI in ag, grower feedback on robot adoption and level of maturity of the machines.

Out of all the robotics solutions for a new era of farm machinery, FIRA USA 2023 was a chance for the attendees to discover the latest innovations. Those included:

  • Naïo Technologies' unique 5-year warranty
  • Edete groundbreaking Precision Pollination Technology
  • U-Blox PointPerfect GNSS augmentation service
  • Ecorobotix AI Software Release 3.0 For ARA Smart Sprayer
  • Robotics Plus Prospr: multi-use autonomous vehicle for sustainable orchard and vineyard production
  • The New Mach Nexus
  • Burro Mowing & Attach Pack

There also wasa great excitement also for the inclusion of the inaugural Monterey Bay DART Drone Pavilion with industry giants such as AgBee, AgXactly, AeroSystems West, FarmX, and Insightup Solutions, among others. These visionary companies exhibited their latest drone innovations, services, and solutions designed to revolutionize agriculture and address the challenges faced by the industry.



AEF, AgGateway Highlight Digital Infrastructure at National Mall Event →

The Agricultural Industry Electronics Foundation (AEF) and AgGateway, two global non-profit associations working to ensure the interoperability between agricultural brands and technology platforms, announced their participation in the Association of Equipment Manufacturers (AEM) second "Celebration of Modern Ag on the National Mall" event.

A.C. McCartney, Parallel Ag Announce Merger of Ag Equipment Dealerships →

As of April 2024, A.C. McCartney has made plans to join the Parallel Ag family of dealerships. The merger of these two companies will provide more resources and territory to the loyal customers of both of these long-standing dealerships.

Case IH Unveils Precision Technology Updates at Agrishow →

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John Deere, Kinze, Ag Leader Tech Announce Collaboration Agreement →

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CNH Brands Recognized With iF Design Awards →

CNH brands Case IH and STEYR have each won a prestigious iF Design Award. Since their inception in 1953, these prestigious annual awards have been renowned as a global symbol of excellence in design.

CNH Takes Minority Investment in Drone Imaging AI Company Bem Agro →

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Deutz-Fahr Partners With 22-Store Linder Industrial Machinery →

PFG America, the American distributor of European-made Deutz-Fahr tractors and Stoll loaders, announced its largest new dealer partnership yet with Linder Industrial Machinery and Linder Turf and Tractor.

Intelinair Expands Digital Platform Connectivity for Farmers With CNH Integration →

Intelinair, the makers of AGMRI and a leading ag data analytics company, announced it has extended its digital connectivity options for farmers by integrating its digital platform, AGMRI, with CNH‘s global operating platform.

CNH Invests in Ecofriendly Bale Storage Innovator Nature's Net Wrap →

CNH, through its investment arm CNH Ventures, is supporting the scientific development of the first viable compostable net wrap for bales in agriculture.

Tractor Zoom Enhances Dealer Solutions by Acquiring Anvil App Works →

Tractor Zoom, a provider of farm equipment and heavy machinery valuation data, acquired Anvil App Works, a Salesforce OEM partner with CRM solutions built specifically for equipment dealerships of all brands.


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