Monarch Tractor Expands Across U.S., Europe

Photo courtesy of Monarch Tractor
Monarch’s MK-V tractor officially entered the market when the digital keys for the first six tractors off the production line were handed over to its first customer, Constellation Brands.

Wed April 03, 2024
Monarch Tractor

Monarch Tractor, maker of the MK-V, the world's first fully electric, driver-optional (autonomous), smart tractor, announced the hiring of several new key members of its sales and service team and an upcoming demo tour across Europe, growing the reach of its sustainable and autonomous farming tech globally.

Monarch is expanding the availability of the MK-V electric tractor to customers across the country through a growing dealer network.

"Providing nationwide deliveries of the MK-V tractor ensures that farmers across the entire United States can access smart, electric equipment that increases profitability," said Praveen Penmentsa, CEO and co-founder of Monarch Tractor.

"This empowers farmers to embrace more sustainable and profitable farming solutions."

To support the company's rapid expansion, Monarch has strategically strengthened its nationwide presence by increasing the size of its sales team and their geographic footprint. This move aims to build additional sales and support infrastructure, ensuring dealers and farmers in these new regions experience quality customer service.

Monarch Tractor Launches European Demo Tour

On a global scale, Monarch continues to capture the interest of the European market.

Last year, the company garnered an overwhelmingly positive reception when it first introduced the MK-V to European farmers at international exhibitions like Agritechnica in Germany and SITEVI in France. With increasing customer reservations in Europe and dealers beginning to sign on to Monarch's EU dealer network, Monarch has announced the roll-out of an all-European demonstration tour.

This tour aims to showcase a series of product demonstrations of the MK-V's sustainable and smart technologies across numerous farms, starting in France followed by a growing list of additional destinations.

"As a farmer with family roots in both Europe and the United States we designed our tractor to be able to make a significant impact in both markets," said Carlo Mondavi, chief farming officer and co-founder of Monarch Tractor.

The MK-V combines electrification, machine learning and data analysis to enhance operations by driving labor productivity, increased safety and significant cost savings. Monarch has seen clear success with customers implementing MK-V tractors on their farms. For example, Constellation Brands, a leading global premium, fine wine and craft spirits producer and largest beer importer in the United States, saw its MK-V fleet deliver more than 1,700 hours of EV tractor operations, over $16,000 in energy savings and 8,000 kg of CO2e emissions reductions — all in the span of 8 months.

Amplifying the MK-V's capabilities, Wingspan Ag Intelligence (WingspanAI) is a one-stop solution that integrates a farm management system, vehicle position tracking, crop image collection and automated operations planning into one platform. Monarch Tractor customers can harness the true power of the MK-V with WingspanAI's automated operations planning, remote fleet management, tractor performance reports, maintenance diagnostics and more.

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